Some companies only care about sales, revenue, and return on investments.
(Which are definitely important for obvious reasons!)
But forming meaningful relationships, establishing an empowering community, and building unbreakable bonds with your audience (and your team!) is the real goal.
Making more sales and getting more engagements is just a byproduct of that.
If your company is one of those that only care about sales and making money... think again.
Because the ironic thing is, when you only care about money... the sales won't come.
But sales isn't as hard as most people think — it's simply a natural result of creating meaningful relationships between the company and its customers and having a fair exchange of value.
If you care about intentionally connecting with your customers, creating a safe space for your audience, and inspiring your community, sales will come and money will come to you effortlessly.
Because it means you truly care about PEOPLE, growth, and connection.
With that being said...
You’re most probably here because you’re looking for a competent copywriter whose values are aligned with yours, who understands your vision, and who could support your company’s growth — especially through email marketing.
Is that correct?
If so, here’s a tip for you.
Aside from looking at previous works and experiences, there are 3 important factors that you would want to consider when you’re hiring a copywriter:
What kind of mindset do you want from your copywriter?
Are you looking for someone with a growth mindset? Someone who loves and values working on themselves and learning new things? Someone who enjoys challenges and constantly improves their skills?
Everything starts with the mind, which is why a lot of successful people (like Tony Robbins) preach that success is 80% mindset and 20% mechanics (aka skills).
This doesn't mean that the mechanics part of the equation is disregarded because having the skill is highly important to complete projects and deliver desired results.
But why is mindset much more important than skills?
Because our mindset directly impacts our skillset.
For example, someone with a fixed mindset wouldn't even bother enhancing their skills.
And they most probably wouldn't even bother asking you about what you think or getting feedback from others to improve their work.
Because they think they already know it all and that there's no more room for improvement.
On the other hand...
Someone with a growth mindset always strives to improve and add new things to their skillset.
They keep on learning, they value your feedback, and they are proactive in making sure that they deliver their best work to you — in a way that makes you feel happy and at ease.
They will listen to what you have to say and if there's something that you don't like about what they did, they will do their best to understand why and communicate clearly so that it would always end up in a win-win situation.
Plus, they do their research to make sure that what they right is aligned with you and most importantly, sounds like you, which leads us to...
Do they have what it takes to master your voice?
After all, copywriters are like ghost writers for business owners, right?
So, are they equipped with the skill, knowledge, and willingness to learn, internalize, and master your brand voice? Can they write like the way you talk? Can they do that without you needing to constantly remind them about it?
A good copywriter masters their own voice, and a great copywriter masters their client's voice as if they're a sponge absorbing their client's tone and vocabulary, then putting it into writing.
They do this by being intentional in understanding their client's personality, vision, values, and communicating those in a way that resonates with the hearts of the client's audience.
Once a copywriter masters your voice, they would know exactly how you would want to say things without you even telling them, and they'll finish writing your copy efficiently without you needing to write a single word — because they already did it for you.
In other words, it's as if you're getting to clone yourself.
Isn't that amazing?!?
Who are they as a person and what are their values?
How do they interact with the people they work with? Do they listen actively? Do they communicate effectively? Are they confident with themselves? Do they treat people with respect and value feedback?
Personality isn't just about being an introvert or an extrovert. For me personally, it's more about the vibes that you get from a person, how they treat you, and how they respond to situations.
This goes with hiring all your team members — not just for hiring copywriters. It's highly crucial to consider if someone's personality matches with yours when it comes to working together because it's a huge factor to the success of projects, campaigns, and launches that you're working on.
Personalities vary and no personality, in my opinion, is better than another.
It's simply about finding your match for your dream team.
Would you enjoy working with them?
Would they successfully capture and project your voice in their writing?
Would you feel confident about trusting them and would you be happy and proud to have them in your dream team?
These tips and questions would help you find your ideal copywriter because these factors would determine your working experience with your copywriter, how you’ll work together, and how you’ll succeed in collaborating with each other.
If you resonate and mostly agree with everything that I’ve shared with you so far…
We could be a good fit to work together.
In case you don't know yet...
I’m a copywriter who specializes in email marketing.
I mainly help online business owners and eCommerce owners earn the trust and loyalty of their audience by nurturing their leads through strategic email sequences that convert... which helps you bring in more revenue and increase customer lifetime value.
I've also earned badges from Copycademy that I think are worth sharing with you.
(Copycademy is basically an online academy for copywriters.)